User Privacy & Transparency
How we collect, use, and protect your information
Introduction
Britishonlineguide2026.com is committed to protecting your privacy and being transparent about how we collect, use, and safeguard your personal information. This Privacy Policy explains our practices regarding data collection and usage in compliance with UK data protection laws, including the UK General Data Protection Regulation and the Data Protection Act 2018.
By using this website, you acknowledge that you have read and understood this Privacy Policy and consent to the practices described herein.
Information We Collect
Information You Provide Directly
We may collect personal information that you voluntarily provide when you:
- Contact us via email or contact forms
- Subscribe to newsletters or updates
- Participate in surveys or feedback requests
- Engage with interactive features on our site
This information may include your name, email address, and any other details you choose to provide in your communications with us.
Information Collected Automatically
When you visit our website, we automatically collect certain technical information, including:
- IP address and approximate geographic location
- Browser type and version
- Operating system
- Device information
- Pages visited and time spent on each page
- Referring website or source
- Date and time of visit
- Clickstream data and navigation paths
This information is collected through cookies and similar tracking technologies, as detailed in our Cookie Policy below.
Information from Third Parties
We may receive information about you from third-party sources, including:
- Analytics providers who help us understand website usage
- Platform operators when you click on affiliate links
- Advertising partners who provide demographic insights
How We Use Your Information
We use the information we collect for the following purposes:
Website Operation and Improvement
- To provide, maintain, and improve our website and services
- To understand how users interact with our content
- To identify and fix technical issues
- To optimise user experience and website performance
- To develop new features and content
Communication
- To respond to your inquiries and provide customer support
- To send updates, newsletters, or promotional materials if you've opted in
- To notify you of important changes to our services or policies
Analytics and Research
- To analyse website traffic and user behaviour patterns
- To understand which content is most valuable to our users
- To generate aggregate statistics about our audience
- To improve our content and recommendations
Affiliate Operations
- To track clicks on affiliate links and attribute conversions
- To measure the effectiveness of our recommendations
- To receive commission payments from platform operators
Legal Compliance and Protection
- To comply with legal obligations and regulations
- To enforce our Terms of Use
- To protect against fraud, abuse, and security threats
- To respond to legal requests from authorities
Legal Basis for Processing
Under UK data protection law, we process your personal data based on the following legal grounds:
- Consent: When you have given clear consent for us to process your personal data for specific purposes
- Legitimate Interests: When processing is necessary for our legitimate business interests, such as improving our services and preventing fraud
- Legal Obligation: When we must process data to comply with legal requirements
- Contract Performance: When processing is necessary to fulfil our obligations to you
Sharing Your Information
We do not sell your personal information to third parties. However, we may share information in the following circumstances:
Service Providers
We may share data with trusted third-party service providers who assist us with:
- Website hosting and maintenance
- Analytics and performance monitoring
- Email delivery and communication services
- Customer support tools
These providers are contractually obligated to protect your data and use it only for the purposes we specify.
Casino Operators
When you click on affiliate links to platform operators, certain information may be shared with those operators, including:
- Referral source
- Anonymous tracking identifiers
- Timestamp of click
Any information you subsequently provide to platform operators is governed by their privacy policies, not ours.
Legal Requirements
We may disclose information when required by law or in response to:
- Court orders or legal processes
- Requests from law enforcement or regulatory authorities
- Protection of our legal rights and safety
- Prevention of fraud or security threats
Business Transfers
If we are involved in a merger, acquisition, or sale of assets, your information may be transferred to the new owners, subject to the same privacy protections.
Cookie Policy
What Are Cookies?
Cookies are small text files stored on your device when you visit websites. They help websites remember your preferences and understand how you interact with the site.
Types of Cookies We Use
Essential Cookies
These cookies are necessary for the website to function properly. They enable core functionality such as security, navigation, and access to secure areas. The website cannot function properly without these cookies.
Performance Cookies
These cookies collect information about how visitors use our website, such as which pages are most popular and if users encounter errors. All information is aggregated and anonymous.
Functionality Cookies
These cookies allow our website to remember choices you make and provide enhanced features. They may be used to remember your preferences and personalise your experience.
Targeting Cookies
These cookies track your browsing activity to deliver relevant content and advertisements. They help us measure the effectiveness of our content and affiliate partnerships.
Third-Party Cookies
We use third-party services that may set their own cookies, including:
- Google Analytics for website traffic analysis
- Affiliate tracking platforms for commission attribution
- Social media platforms if you interact with embedded content
These third parties have their own privacy policies governing their use of cookies.
Managing Cookies
You have the right to accept or reject cookies. You can manage your cookie preferences through:
- Our cookie consent banner when you first visit the site
- Your browser settings, which allow you to refuse or delete cookies
- Third-party opt-out mechanisms for specific services
Please note that disabling certain cookies may affect website functionality and your user experience.
Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:
- Encryption of data in transit using SSL/TLS protocols
- Secure hosting infrastructure with regular security updates
- Access controls limiting who can view personal data
- Regular security assessments and monitoring
- Employee training on data protection practices
While we strive to protect your information, no method of transmission over the internet is completely secure. We cannot guarantee absolute security of data transmitted to or stored on our systems.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Retention periods vary depending on the type of data:
- Website analytics data: Typically retained for up to 26 months
- Email correspondence: Retained for as long as reasonably necessary to address your inquiry
- Cookie data: Varies by cookie type, from session duration to several years
- Legal and accounting records: Retained as required by applicable laws
After the retention period expires, we securely delete or anonymise personal data so that it can no longer identify you.
Your Rights
Under UK data protection law, you have the following rights regarding your personal information:
Right to Access
You can request a copy of the personal data we hold about you, along with information about how we use it.
Right to Rectification
You can ask us to correct inaccurate or incomplete personal information.
Right to Erasure
You can request that we delete your personal data in certain circumstances, such as when it's no longer necessary for the purposes it was collected.
Right to Restrict Processing
You can ask us to limit how we use your personal data in specific situations.
Right to Data Portability
You can request that we transfer your data to another organisation or directly to you in a structured, commonly used format.
Right to Object
You can object to processing based on legitimate interests or for direct marketing purposes.
Right to Withdraw Consent
If we process your data based on consent, you can withdraw that consent at any time.
To exercise any of these rights, please contact us through our Contact page. We will respond to your request within one month, as required by law.
Children's Privacy
Our website is intended exclusively for adults aged 18 and over. We do not knowingly collect personal information from individuals under 18 years of age.
If we become aware that we have inadvertently collected data from someone under 18, we will take immediate steps to delete that information from our systems.
If you believe we have collected information from a minor, please contact us immediately.
International Data Transfers
Our website is operated from the United Kingdom. If you access our site from outside the UK, please be aware that your information may be transferred to, stored, and processed in the UK and other countries where our service providers operate.
When we transfer data internationally, we ensure appropriate safeguards are in place to protect your information in accordance with UK data protection standards.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the policy on this page.
If we make material changes that significantly affect your rights, we will provide prominent notice on our website or contact you directly if we have your email address.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
Complaints and Concerns
If you have concerns about how we handle your personal data, please contact us first so we can attempt to resolve the issue.
You also have the right to lodge a complaint with the UK Information Commissioner's Office, the supervisory authority for data protection in the UK:
Information Commissioner's Office
Website: www.ico.org.uk
Helpline: 0303 123 1113
Contact Information
If you have questions about this Privacy Policy or how we handle your personal information, please contact us through our Contact page.